In a move that’s going to upset some of the industry’s most dedicated fans, Disney has introduced a new technology that the company claims will make controlling the cold rooms of its parks much more user-friendly.
The new system, dubbed the “Cold Room Suite” by Disney, is the company’s first foray into the world of cold rooms entertainment systems, a concept that has been around for some time and has been proven to be very effective.
In a nutshell, the new technology, which Disney claims will allow park-goers to experience cold rooms at a fraction of the cost of traditional entertainment systems and more cost-effectively than existing systems, uses technology that simulates the movements of the cold, and thus, allows the cold-room system to feel much more natural and less intrusive than it might otherwise be.
While the technology isn’t entirely new, Disney is taking advantage of its existing expertise in cold rooms and is trying to use it to get its parks closer to their “classic” Cold Room experience.
According to Disney, the system will also help prevent people from overheating while enjoying the parks.
As such, the company is aiming to eliminate the risk of overheating that could occur in a park with traditional cold rooms.
As for how it will actually work, the technology is actually not that different from what we’ve seen at other theme parks, according to Disney’s Chief Information Officer, Rob Linneman.
The company is not, however, calling it a “new” cold room technology; instead, it is an updated version of a system that it already has in place at Disneyland Paris, and it’s likely to be rolled out across Disney parks as well.
As a result, park-watchers are expecting to see a new version of the “cold room” experience that isn’t simply a new cold room system but will be part of the park experience as well, although the details of that will be revealed closer to the time of this writing.
There’s also the question of how Disney plans to implement the system in a way that doesn’t interfere with the traditional “cold rooms” experience, something that is something that a lot of park-going fans are wary of.
According to Disney spokesperson and former Pixar employee Steve DeGroot, the park is looking to take a similar approach to its own cold rooms experience, which has become so much a part of Disney theme parks experience.
With that in mind, the cold space entertainment system isn’t going to be a new experience in itself.
Instead, the next phase of Disney’s plans is likely to see the introduction of a new type of “ice cream cone” that will make the cold spaces feel more natural, and that’s likely one that will offer an additional way for park-hoppers to enjoy the parks’ attractions without having to resort to the traditional Cold Room System.